An affiliate programme pays you for the customers you introduce. You get a personal link, you place it where your audience already is, and when somebody opens an account through it and starts playing you earn a share of what the brand earns from them. The commission models, the live terms and the dashboard are on the page above; what follows is how the thing works in practice.
You do not need a company, a licence or a large website. What you need is an audience that already talks about sport or casino: a tips channel, a community group, a YouTube or TikTok following, a blog, a forum — or simply a circle of people who ask you where to play. Partners range from someone sharing a handful of links a month to sites sending thousands of visitors.
Your link carries an identifier that belongs only to you. When somebody clicks it, that identifier is stored in their browser and stays there, so a person who clicks today and opens an account three days later still counts as yours. From the moment they register the connection between you and that customer is permanent and no longer depends on the browser at all.
A registration on its own is not yet commission. The customer becomes a paying referral when they make a first deposit and start playing, and from that point everything they generate feeds your figures. This is exactly why the dashboard separates clicks, registrations and depositors: the gap between those three numbers tells you more about your traffic than any one of them alone.
Clicks say how well the placement works. Registrations say how much your audience trusts the recommendation. Depositors say whether it was the right audience in the first place. Accrued commission is what you have earned but not yet been paid, and the payout trail shows what has been approved and what has been sent. Figures move continuously and settle when the underlying bets do.
The placements that perform are the ones that fit the content: a link under a match preview, a pinned message in a community, a review page, the description under a video. What rarely performs is a banner dropped onto an unrelated page. Send people to the page that matches what you promised them — a football preview should land on the sportsbook, not on the home page.
Your audience has to be adults and your material has to say so. Do not promise winnings, do not present betting as an income or as a way out of debt, and do not aim at anyone under eighteen — including through content, platforms or personalities that appeal to minors. Every placement should carry an age notice and a route to responsible-play information. This is what keeps a partnership alive for years rather than months.
Referring yourself, a second account of your own or members of your household. Paid search ads on the brand name or on close variations of it. Spam of any kind — unsolicited email, bulk messaging, comment flooding. Misleading claims, invented bonus figures, fake reviews, or anything that imitates the brand's own official channels. Traffic obtained this way is removed from the figures, and a repeat ends the partnership.
The application asks how you intend to bring customers, and that is the part the review actually reads: a clear description of your channel and your audience is worth more than any promise of volume. Approval opens the dashboard and issues your link straight away. A refusal is usually a channel that could not be verified — you are welcome to apply again with more detail.
